What should I charge for a webinar?

How much should you charge for a webinar? You can use this guide to determine the appropriate price for your event.

What should I charge for a webinar?
Doriane Stagnol
Doriane Stagnol

What is the best rate for monetizing a webinar?

Want to monetize your webinar? You should definitely do it. Expertise is valuable no matter what field you work in, and many people are willing to pay to gain access to it. For this type of digital event, there is no specific fee schedule. Therefore, you can set the amount you wish. To propose a fair, coherent, and attractive price, you must take certain parameters into account. The following article discusses the factors that can influence an online seminar's price. You can use these guidelines to determine how to set a price for a webinar.

Set a market-based price

When setting the price for a webinar, the first thing to consider is the average rate for an event of the same type. Analyze webinars organized by people in the same field of activity or with the same expertise as you. What is the price of their presentations? For what kind of content? Do they have a lot of registrants?

Differentiate yourself by offering an exceptional experience and higher quality content than what is already available.

As a result of such a strategy, your price will more or less align with the rate that is already widely accepted by the public. This removes the financial barrier that might prevent them from taking action.

Referring to the market price, however, does not take into account both the value of your work, as well as the costs incurred. Additionally, you don't have much flexibility in adjusting your rates. If you have a large investment, be careful when using this method, as you might not be able to make a profit.

Pricing a webinar based on speaker profiles

The price of access to a paid webinar varies according to the speaker's expertise. Experts in their fields will be willing to charge more for a virtual event presented by them.

An event's value is also heavily influenced by the notoriety of the speaker. Does the expert often give talks at digital events? Is he a well-known figure? Is he a published author? Fees are higher for well-known individuals. Likewise, if the speaker has a full schedule weeks in advance, it means he is highly sought after.

Charge for a webinar based on the target audience.

Depending on the profile of the participants, the price of a remote presentation can vary.

In order to generate a satisfactory margin and have enough registrants for a primarily student audience, it will be more relevant to propose a price compatible with their purchasing power.

For business leaders, however, you can aim a bit higher. However, it is imperative to ensure the quality and added value of the experience and content.

In order for this strategy to be effective, you must have a thorough understanding of your customer base (their psychology, habits, frustrations, etc.).

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Price the online event according to its content

An event lasting a few hours is not priced the same as an interactive online conference spread over a weekend. This implies that the program is more dense. It is very crucial to take into account all the work and time spent creating the content. Do you have an estimate of how long it will take? As a freelancer, your estimate should already be based on your hourly or daily rate.

The cost of the online event may also vary depending on the topic. A webinar's price can be driven up by current events, hot topics, and recurring issues with your audience.

Calculate the cost based on the expenses incurred

In order to calculate the price of any product or service, this is the simplest and most standard method. A webinar price must be calculated using all your costs (subscription to the videoconferencing platform, communication budget, content development, etc.) plus your profit margin.

The main disadvantage is that if your costs are high, you will have to charge a fairly high price to avoid losing money. You might set a price that is inconsistent with the other parameters of your event.

What you need to know about free webinars

Free webinars aren't counterproductive, so think again! This type of virtual seminar is very common today and can greatly benefit your business development. These objectives include:

  • Become an expert on a subject
  • Promote your products and services
  • Build targeted and personalized paid offers based on valuable information about your audience
  • During webinar registration, you can collect contacts to increase your prospect list. Email addresses collected can be used for marketing later
  • Increase your website's traffic

Free webinars are part of a global strategy that can yield long-term benefits.

It is clear that there is no right or wrong way to price an interactive meeting. A careful balance needs to be struck between your work's value, the market rate and the audience's willingness to pay. Consider several scenarios and determine what is most beneficial for your business in the short and long term. As soon as you have set the price for your digital event, you need to choose a reliable and efficient payment system. Since Lemon integrates payment directly into the platform, invoicing a webinar has never been easier. You can broadcast paid meetings while being paid directly by your customers or students.

👉 Don't wait any longer, create your first virtual room on Lemon !